NEW YORK, Feb. 24, 2021 (GLOBE NEWSWIRE) — AMC Networks and Omnicom Media Group (OMG) at this time introduced the profitable completion of two first-to-market nationwide linear addressable campaigns, a big and long-awaited step to unleashing the potential of addressable promoting on tv at scale. The November and December campaigns that includes Volkswagen and one other main advertiser utilized AMC Networks’ On Addressability partnership with Canoe Ventures, with spots working throughout the nation on Comcast and Constitution cable methods, reaching almost 25 million properties throughout the U.S. Future executions will embody Cox cable methods as nicely.
“It is a second tv networks, distributors and our promoting companions have been anticipating and dealing towards for a few years, unleashing the ability and potential of addressable promoting on the nationwide degree to ship extremely related and customised business spots to viewers,” stated Kim Kelleher, president of economic income and partnerships for AMC Networks. “Our aim for 2021 and past is to make 100% of our linear, VOD and digital stock addressable, with superior cross-platform attain, measurement and complex knowledge analytics with attribution.”
“The success of those campaigns is nice proof that true addressability in linear at scale is feasible and extra importantly efficient,” stated Geoffrey Calabrese, chief funding officer, Omnicom Media Group. “It is a nice instance of what can occur when companions, companies and purchasers work collectively towards a shared aim that advances the trade.”
“AMC Networks’ addressable providing supplies an awesome mixture – the specificity of digital, the broad storytelling canvas of a flat display TV and a significant measurement method,” stated Volkswagen Senior Vice President of Advertising and marketing Kimberley Gardiner. “Incorporating this functionality into our media technique will enable us to extra successfully give attention to and attain our goal prospects.”
Working in November, the primary marketing campaign was designed to succeed in leisure fanatics and digital streamers. The marketing campaign achieved increased supply efficiency and optimum ranges of frequency in comparison with non-addressable promoting.
In December, Volkswagen’s marketing campaign was directed at viewers planning to purchase an SUV automobile, and likewise achieved increased supply and frequency than non-addressable promoting. The Volkswagen marketing campaign later included video on demand (VOD) stock along with linear spots, growing the attain of the trouble and likewise permitting enhanced monitoring.
The corporate plans to make addressable promoting a significant component of its upfront discussions with promoting companions this spring and summer season, leveraging these capabilities to ship more and more efficient and related promoting throughout its linear networks in addition to its video on demand stock.
About AMC Networks
AMC Networks is a world leisure firm recognized for its common and critically acclaimed content material. Its portfolio of manufacturers consists of AMC, BBC AMERICA (operated by means of a three way partnership with BBC Studios), IFC, SundanceTV, WE television, IFC Movies, and a variety of fast-growing streaming companies, together with the AMC+ premium streaming bundle, Acorn TV, Shudder, Sundance Now and ALLBLK (previously branded “UMC”). AMC Studios, the Firm’s in-house studio, manufacturing and distribution operation, is behind award-winning owned sequence and franchises, together with The Strolling Lifeless, the highest-rated sequence in cable historical past. The Firm additionally operates AMC Networks Worldwide, its worldwide programming enterprise, and Levity Leisure Group, its manufacturing companies and comedy venues enterprise.