AMC Entertainment Holdings Inc. plans to have almost all of its U.S. theaters open by Friday, marking a symbolic milestone for a series that skirted chapter in the course of the depths of the pandemic.
The final remaining theaters it has left to reopen are principally in Southern California, the place a surge in instances prevented well being officers from recommending cinemas resume work. With these screens coming again, 98% of AMC’s U.S. theaters shall be working by March 19, with 99% on-line by the next week, AMC said in a press release Wednesday.
The reopening comes after the cinema chain’s hardest yr ever, wherein AMC repeatedly got here near submitting for Chapter 11 and noticed most main new movies delayed due to the pandemic. The Leawood, Kansas-based firm misplaced $4.6 billion in 2020. It got here up with a rescue package deal early within the yr that allowed it to outlive for many of 2021, even when the enterprise doesn’t enhance.
“It was precisely one yr in the past that we closed all AMC areas within the United States,” Chief Govt Officer Adam Aron mentioned within the assertion. With the main focus now on reopening, AMC is “working with the very best devotion to the well being and security,” he mentioned.
All 23 areas of AMC’s areas in Los Angeles County, the most important moviegoing market within the U.S., shall be operational by Friday. And all however two of its 54 California areas will reopened by March 22.
Reopened theaters will nonetheless have capability restrictions to permit clients to social distance. In each New York and Los Angeles, officers have mentioned auditoriums can solely be 25% full, whereas the theater has applied different modifications like requiring guests to put on masks.
Worldwide areas are reopening at a slower tempo. About 30% of AMC’s theaters exterior the U.S. had been open on the finish of 2020, the chain mentioned in its final earnings assertion.