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GameStop Corp. (NYSE: GME) right this moment introduced that it has appointed Elliott Wilke to the position of Chief Progress Officer. Mr. Wilke’s begin date is April 5, 2021.
Mr. Wilke brings almost twenty years of branding, client items and e-commerce expertise to GameStop. He joins from Amazon, the place he spent the previous seven years holding quite a lot of senior roles throughout segments akin to Amazon Recent, Prime Pantry and Worldwide Non-public Manufacturers. He started his profession at Proctor & Gamble and spent greater than a decade in model supervisor and advertising and marketing roles of accelerating accountability. At GameStop, Mr. Wilke will oversee progress methods and advertising and marketing, with a concentrate on rising buyer loyalty and rising the attain of Energy Up Rewards and Sport Informer. He may also work with different leaders on initiatives that embody increasing the Firm’s use of buyer insights and metrics to optimize channel advertising and marketing.
Moreover, the Firm made two different government hires:
- Andrea Wolfe, Vice President of Model Growth – Ms. Wolfe, who beforehand served as Chewy’s Vice President of Advertising, began March 29, 2021. She has held government and director-level advertising and marketing roles at firms akin to Outdoorsy, Spreetrail and Entire Meals. In her new position, Ms. Wolfe will assist drive branding, content material, social media technique and different digital initiatives.
- Tom Petersen, Vice President of Merchandising – Mr. Petersen, who beforehand served as Chewy’s Vice President of Merchandising, began March 29, 2021. He has additionally held senior advertising and marketing and merchandising roles at specialty retailers akin to Artenza and Corro. In his new position, Mr. Petersen will assist drive vendor relations, product administration and associated merchandising initiatives.
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