On this ongoing series, we’re sharing recommendation, ideas and insights from real entrepreneurs who’re on the market doing business battle every day. (Solutions have been edited and condensed for readability.)
Who’re you and what’s what you are promoting?
I am Rachel Apfel Glass, founding father of membership-based nail studio Glosslab. I labored in hedge fund fundraising for 10 years and was all the time in the hunt for a fast, clear manicure due to my busy life-style. I all the time felt like manicures have been errands; a really joyless and inefficient expertise. I talked about recreating the nail house for years. After having my second daughter and finally leaving the world of finance, I made a decision to make it occur. I began Glosslab to create a real model within the manicure house, to offer others with the chance to get a fast, seamless manicure.
What was your “aha second” for creating this enterprise?
Each week I’d go to get a manicure, I’d search for the “least gross” place. I knew one thing needed to change! That’s why I based Glosslab on 5 key pillars: Hygiene, Effectivity, Innovation, Experience and Empowerment.
What has been your largest problem in the course of the pandemic and the way did you pivot to beat it?
Time administration whereas elevating capital was definitely a problem – we had our heads down centered on operations and enlargement however needed to stability that with the time vital to finish the fundraising course of. I additionally needed to pivot to maintain the paychecks coming for my nail techs whereas we have been shut down, so we created three proprietary nail kits, The Glosslab Gel Eraser Package, Glosslab Nail Device Package, and Glosslab Mani Rescue Package.
What recommendation would you give entrepreneurs on the lookout for funding?
I’d suggest beginning with your individual community. Bringing in buyers is like bringing in a household to what you are promoting – they’re investing in you and you’re investing in them as companions. It’s tremendous vital that the connection works each methods. Traders are taking the guess on you, the entrepreneur at first. I’d additionally suggest reaching out to different founders – this has been a useful community for me.
What does the phrase “entrepreneur” imply to you?
Actually, creating my very own happiness. Taking management of my week, and pushing the enterprise ahead daily.
What’s one thing many aspiring enterprise house owners assume they want that they actually do not?
An extended elaborate plan, or expertise.
Is there a specific quote or saying that you simply use as private motivation?